Program Description
The Bachelor of Business Administration (BBA) programme is designed to develop future business leaders, managers, entrepreneurs, and management professionals. It provides students with a comprehensive understanding of business operations, organisational behaviour, management principles, marketing, finance, and human resource management.
The programme focuses on developing managerial capabilities, leadership qualities, communication skills, strategic thinking, and business decision-making abilities. Students are introduced to practical business situations through case studies, presentations, group discussions, business activities, management games, industrial visits, and project work.
The programme also encourages entrepreneurial thinking, innovation, teamwork, and professional development, preparing students to adapt to the changing demands of the corporate and business environment.
